Leave any website too long, and it will start to deteriorate. 
Broken links, out of date information, changing design trends and technological developments will start to take their toll, having an impact on the way your site ranks and converts visitors into customers. 
 
Spring is here, and it’s the traditional season for a thorough deep clean. It’s also a great opportunity to take a look at your website, do a little essential maintenance, make some repairs and generally spruce it up, so it continues to deliver results for your business and perform as it should. 
 
Here are our top spring cleaning tips for 2018. 
1. The clear out – removing broken links and media 
 
Start by checking that all the links on your website are working as they should be. Over time, as websites evolve and external sites change, you may find that some of the internal and external links no longer work. This doesn’t just impact on visitor experience - it also affects the way Google ranks your site. 
 
You can do this in a number of ways – either use Google Search Console to check for crawl errors, or the Check My Links Chrome extension. 
 
Next, check all the videos and images on your website, to ensure they’re working and displaying as they should be. 
2. Performance check – analytics 
 
Is your website performing as it should be? If it isn’t already part of your routine, make checking your website analytics a regular habit this spring. Google Analytics will give you a vital insight into how your website is performing, and the best and worst performing pages. 
 
Use this information to guide your website marketing strategy – tweaking content and checking the information on poorly performing pages, and identifying areas where you can improve performance over the year ahead. 
3. Updating important information 
 
All information and content has a shelf-life. As your businesses grows and develops, contact details go out of date, team members move on and opening hours change, it’s important that your website keeps up. 
 
Take time to check that all the information on your website is accurate and up to date. A single wrong contact number or change of address could be costing you significant amounts of business. 
4. Sorting out your SEO 
 
SEO is an ever-evolving process – and it’s something that many businesses neglect after the initial website setup. 
 
Taking some time to review your search analytics, tweaking URLs, altering metadata, sorting tags and optimising content to include the right, relevant keywords will pay dividends in terms of website performance and rankings. 
 
You’ll also want to ensure that your website is fully responsive and optimised for mobiles – it’s essential for 2018. If it isn’t, Google will be penalising your site in the rankings. 
5. Freshen up the content 
 
When was the last time you updated your web content? This spring, take the opportunity to give it another look. 
 
Start by ensuring all the information is up to date, relevant, and reflects your business as it stands today. If you’ve launched any new products and services, you’ll also want to ensure these have a presence on your website. Next, check your analytics, and pick out the worst performing pages. A few tweaks to the content could be the boost they need to start converting for your business. 
 
It’s also a good time to check your company news and blog pages. If the last post was a while ago, it will reflect badly on your site and your business. Taking time to update them will show visitors it’s an active site, and that you’re open for business. 
 
6. A new look 
 
Has your website seen better years? Is it in need of a fresh look? A design refresh could be just what you need. 
 
Over time, all websites start to show their age. New trends, technology and formatting preferences will start to date even the best designed websites. Investing in a design refresh, or a complete rebuild will help to bring your online presence up to date, helping to improve the performance of your business online. 
 
Great websites from itseeze Ryedale 
 
Looking for more than a simple spring clean? Want a beautiful, mobile responsive, and fully editable website that’s designed to perform in the modern world? Contact itseeze Ryedale today. 
 
Set up your free, no obligation meeting with Rob Davies from itseeze Web Design Ryedale today by calling 01653 690 982, or by emailing rob.davies@itseeze.co.uk. 
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