Poor quality photography can ruin the best designed websites – putting off customers and preventing your business from performing online. 
Despite this, a lack of quality photography is one of the biggest challenges we face when creating websites. It’s often seen as an afterthought, and as somehow secondary to the build, when in reality, it should be an integral part of the design. 
 
In this post, we take a look at why high quality photography is so important to your website, examining some of the science behind the power of visual imagery, before looking at what makes great website photography. 
 
The power of visuals – the science 
 
There’s a reason people say that a picture paints a thousand words! 
Leave any website too long, and it will start to deteriorate. 
Broken links, out of date information, changing design trends and technological developments will start to take their toll, having an impact on the way your site ranks and converts visitors into customers. 
 
Spring is here, and it’s the traditional season for a thorough deep clean. It’s also a great opportunity to take a look at your website, do a little essential maintenance, make some repairs and generally spruce it up, so it continues to deliver results for your business and perform as it should. 
 
Here are our top spring cleaning tips for 2018. 
Blogging is brilliant! it’s an easy, effective way for any small business to build trust, develop a brand, educate customers, generate leads and drive high quality, relevant traffic to their sites (check out our post on the benefits of blogging) 
At itseeze Ryedale, we encourage all our clients to blog, but many choose not to. Some say they don’t have time, whereas others don’t know what to write about, or don’t have confidence in their writing skills. 
 
Does that sound familiar? 
 
Although blogging can be difficult, it’s well worth the effort. Start publishing your own engaging, interesting, and effective posts today with help from these 8 top tips: 
When it comes to your next web design project, there are more options out there than ever before. 
From DIY template builders, through one man designers, to larger marketing companies and big web design studios – it can be hard to know who to turn to. That’s especially true if you’re a small or growing business that needs to keep a firm hand on the budget. 
 
…and then, there’s itseeze Ryedale! 
 
Our business doesn’t really fit into any of those categories. We have a unique proposition, and in this post, we’ll look at the benefits of coming to us, rather than trusting your next web build to a one-man-band, or shelling out thousands to a big web design or marketing company. 
A very Happy New Year from itseeze Ryedale! 
 
2017 was a fantastic year for us, as we helped small businesses from across the region and beyond to do more online with our websites (check out our 12 sites of 2017 if you haven’t already done so.) 
 
January is a great time for new beginnings, both personal and professional – set your small business up for a more prosperous and successful year ahead with 6 of the best marketing resolutions for 2018. 
 
Merry Christmas from itseeze Ryedale! 
We’ve had an excellent 2017, creating dozens of fantastic websites for businesses across the region, working in a huge range of different industries. As the new year approaches, and everyone starts to wind down for a well-earned break, we look back at the year – here are 12 of our favourite websites from 2017. 
Is Your Website Underperforming? The Top 10 Reasons Why Websites Fail 
Is your business performing as it should online? Is your website generating valuable leads, or driving sales? 
 
Unfortunately, for many small business owners, the answer to the above question is a resounding ‘no’! Having a website should provide real returns on your investment and help to drive your organisation towards its goals – and if yours doesn’t, it’s time for a rethink. 
 
Here are the top 10 reasons why websites don’t perform as they should: 
 
1. Lack of promotion 
Is your small business website performing as it should do? 
A great website is one that provides real, measurable value to your organisation – whether that’s generating leads, educating your audience, building trust in your business or making sales. 
 
In 2018 more than ever before, a website needs to fulfil certain criteria if it’s going to fulfil its potential – here’s our list of the top 10 essential elements. 
 
1. A defined purpose 
The homepage is the most important page of any website. It’s the shop-front of your business online and in the majority of cases, will be the single most visited page on your site. 
Your homepage is your best opportunity to make a great first impression.  
 
If your website is to be successful and perform as it should, you need to get it right. It has to appeal to all of your target audience and customers, providing the right information and compelling them to take action. 
 
Include these 9 important elements to create a winning Homepage: 
 
1. A great headline 
In 2017, it doesn’t matter what your business does - every organisation needs a professional website if it is going to achieve its full potential. 
Although the majority of businesses are now online, recent figures suggest that 30% of businesses still don’t have a working website